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Tuesday, 1 December 2009

Demographic and Psychographic Profile For The Target Audience Of My Music Magazine.

Demographic:
  • Male 67%.
  • Female 33%.
  • Average age of 17.
  • Not married.
  • C1, C2, D.
  • In eduacation most liekly college, maybe doing some part time work.

Psychographic:
  • Individuals, Aspirers/ Succeeders.
  • No children, maybe younger siblings.
  • Semi-detatched/detatched housing.
  • Holidays abroard.
  • Car- 2 in family, one small 'run around' and one 4-wheel drive.
  • Neutral political view.
  • College.
  • Reads Local Papers.
  • Use majour superarkets.
  • Has Cats and Dogs.
  • KFC, Subway, Pizza Hut.
Hobbies:

 
  • Playing a musical inrument (often more than one).
  • Going to see live music (gigs/fesivals)
  • Parties.
  • Socialising with peer group.

 

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